Samples of work
As a freelancer:
Plumbing and gas fitting company
Content goals: Developing an online presence, search engine visibility, brand awareness, new job inquiries and bookings. My contribution: Full site content strategy, copywriting and basic site design and build via Wix. Full copywriting for case studies distributed directly to prospective clients.
Sewing machine company
Content goals: Increased readership and click-through rate (CTR), increased direct traffic, new designer leads, brand loyalty. My contribution: Website copy for new site launch, copy editing for look-books, instructional materials and print marketing.
Naturopathic doctor
Content goals: Search engine visibility, brand awareness, new patient bookings. My contribution: SEO writing, copy editing for website and print marketing.
On staff:
Electric utility
Content goals: Education, program participation. My contribution: Website content strategy and copywriting, editing, copy for emails, ads and more.
Photo gift company
Content goals: brand positioning, new product awareness, increased conversion rate and AOV, increased user sign ups. My contribution: website copy for product launches, content marketing strategy, blog writing, email copy, brand taglines.
Business printing company
Content goals: Brand awareness, search engine visibility, increased conversion rate, reduced bounce rate, reduced support calls. My contribution: Website content strategy and copywriting, content marketing strategy, video script writing and more.
Software company
Content goals: increased candidate applications, brand awareness, employee engagement. My contribution: Internal communications, social media management, print marketing copy, website copy and blog writing.
